Insights

Patterns, not theory.

Short pieces drawn from real assignments. Written for operators, not academics.

Featured piece

"Sir, nothing is wrong" — what it really means and what to do about it

Pune, 2011. Monday morning. I had just taken over a struggling global delivery unit...

India is not one market. Twenty-eight states, twenty-two official languages — what that means when you build a go-to-market plan.
Why 'Swedish' is still a differentiator in India — for now. And the signals that the window is closing.
The first ten hires in a GCC — get these roles wrong and everything else is expensive recovery.
Swedish consensus meets Indian hierarchy — two working cultures, one working rhythm.
Three questions every Swedish SME board should ask before the next India conversation.

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